Websites that feel like the business.
Designed around your customers and built by hand, so your site looks like you, loads in a blink and is simple to run. No templates, no shortcuts.
- From
- £350
- Typical timeline
- 1 to 10 weeks
- Built with
- WordPress, WooCommerce, Next.js
Everything a good website needs.
Every site I build comes with the things that make the difference between looking good and actually working for your business.
Designed around your customers
Every page is planned around how your customers actually decide, then designed to look like your business. No templates, ever.
Perfect on every screen
Designed for phones first and tested on real devices, so it works just as well in a hand as on a desk.
Built by hand
Every template is built for your site, with custom plugins where off the shelf won’t do. Fast now, and still easy to work on in five years.
Found on Google
SEO fundamentals from day one: proper page structure, titles and descriptions, schema markup and a sitemap Google can read.
Seriously quick
Optimised images, lean code and server level caching. Speed and accessibility are checked with PageSpeed Insights before launch.
Yours to update
Change text, images and pages yourself without touching code. I’ll walk you through it before handover, and I’m a message away after.
The right tool for the job, not the one I’m used to.
Three platforms, each chosen for what your site needs to do. Where an off-the-shelf plugin won’t cut it, I write a custom one.
WordPress
For most businesses. Easy to edit through a visual editor, endlessly flexible, and extended with custom plugins where needed.
Coolwaters runs 90+ clients from a custom plugin.
WooCommerce
For shops. Products, stock, payments and delivery, all managed from the same place as the rest of your site.
Stock, orders and payments in one dashboard.
Next.js
For web apps and anything custom. Very fast, very flexible, and ideal when a site needs to behave more like software.
A.T.L.A.S has had 21,013 users since launch.
What working together looks like.
Whether you’re starting from scratch or ready for a refresh, here’s how we can work together.
15 minutes with Michael
Video or phone · No obligation
We talk first.
A proper conversation before anything else.
Before anything else, we’ll have a proper conversation about your business, what you’re trying to achieve, and what’s actually going to move the needle.
Website questions.
Websites start from £350. Where yours lands depends on what it needs to do: a few pages for a local business sits at the lower end, while shops, bookings or custom features take more. Either way, you’ll get a clear quote before anything starts, so there are no surprises.
Anywhere from one to ten weeks, depending on scope. A simple site can be live in a week or two, while bigger builds with shops or custom features take longer. You’ll get a realistic timeline at the start and updates the whole way through.
Most businesses are best on WordPress, shops on WooCommerce, and anything that behaves like an app on Next.js. We’ll work out which fits on our first call, and I’ll explain why in plain English.
Yes. Your site is built so you can change text, images and pages without touching code, and I’ll show you how before handover. If you’d rather not, I’m a message away.
Honestly, I’d rather not. Inherited sites are often held together with old plugins and quick fixes, and patching them usually costs more in the long run. What I’d suggest instead is a clean rebuild, done properly, that you can rely on for years.
Not at all, you’re free to host wherever you like. But hosting with me starts from £150 a year, email included, on the same fast, secure infrastructure I built and look after for all my clients.
Based in WokingWoking, Surrey
Independent studio
Working with clients worldwide
Mon–Fri, 9am to 5pm UK time
Calls in person or on video