Services / Web design

Websites that feel like the business.

Designed around your customers and built by hand, so your site looks like you, loads in a blink and is simple to run. No templates, no shortcuts.

From
£750
Typical timeline
1 to 10 weeks
Built with
WordPress, WooCommerce, Next.js
The Coolwaters Productions About page open on a MacBook

Everything a good website needs.

Every site I build comes with the things that make the difference between looking good and actually working for your business.

Designed around your customers

Every page is planned around how your customers actually decide, then designed to look like your business. No templates, ever.

Perfect on every screen

Designed for phones first and tested on real devices, so it works just as well in a hand as on a desk.

Built by hand

Every template is built for your site, with custom plugins where off the shelf won’t do. Fast now, and still easy to work on in five years.

Found on Google

SEO fundamentals from day one: proper page structure, titles and descriptions, schema markup and a sitemap Google can read.

Seriously quick

Optimised images, lean code and server level caching. Speed and accessibility are checked with PageSpeed Insights before launch.

Yours to update

Change text, images and pages yourself without touching code. I’ll walk you through it before handover, and I’m a message away after.

Built with

The right tool for the job, not the one I’m used to.

Three platforms, each chosen for what your site needs to do. Where an off-the-shelf plugin won’t cut it, I write a custom one.

WordPress

For most businesses. Easy to edit through a visual editor, endlessly flexible, and extended with custom plugins where needed.

Coolwaters runs 90+ clients from a custom plugin.

WooCommerce

For shops. Products, stock, payments and delivery, all managed from the same place as the rest of your site.

Stock, orders and payments in one dashboard.

Next.js

For web apps and anything custom. Very fast, very flexible, and ideal when a site needs to behave more like software.

A.T.L.A.S has had 21,013 users since launch.

The Clonestar Podcast website on a large monitor in a bright studio, hills beyond the window

What working together looks like.

From the first call to launch day and beyond, you’ll always know what’s happening and who to talk to. Me.

Book a 15-minute call
  1. MOIntro call15 minutes · no obligationLive
    Tell me about your business.Electrician, mostly homes across Surrey. We need more enquiries.Got it. Who's the ideal customer?Homeowners doing a renovation.
    01 · Talk

    We talk first. A proper conversation before anything else.

  2. 1Love it. Could the button be bolder?Done. Have a look.
    02 · Design

    I create something tailored. No templates. Ever.

  3. Your projectNew website
    • DiscoveryDone
    • DesignApproved
    • BuildIn progress
    • LaunchThursday
    ✓ Staging link shared
    ✓ Speed check 99 / 100
    Message from Michael · just now
    03 · Build

    You stay in the loop. You always know what’s happening.

  4. Live
    Handed over
    Editing walkthrough
    Handover guide
    Care plan active
    Nightly backup completeYour site · 03:00
    04 · Launch

    You’re set up for success. Launch day is where the care begins.

Website questions.

Websites start from £750. Where yours lands depends on what it needs to do: a few pages for a local business sits at the lower end, while shops, bookings or custom features take more. Either way, you’ll get a clear quote before anything starts, so there are no surprises.

Anywhere from one to ten weeks, depending on scope. A simple site can be live in a week or two, while bigger builds with shops or custom features take longer. You’ll get a realistic timeline at the start and updates the whole way through.

Most businesses are best on WordPress, shops on WooCommerce, and anything that behaves like an app on Next.js. We’ll work out which fits on our first call, and I’ll explain why in plain English.

Yes. Your site is built so you can change text, images and pages without touching code, and I’ll show you how before handover. If you’d rather not, I’m a message away.

Honestly, I’d rather not. Inherited sites are often held together with old plugins and quick fixes, and patching them usually costs more in the long run. What I’d suggest instead is a clean rebuild, done properly, that you can rely on for years.

Not at all, you’re free to host wherever you like. But hosting with me starts from £150 a year, email included, on the same fast, secure infrastructure I built and look after for all my clients.

Michael OvertonBased in Woking

Woking, Surrey

Independent studio
Working with clients worldwide

Mon–Fri, 9am to 5pm UK time
Calls in person or on video

Let’s talk about your project.

A new website, a complete rebrand, or just exploring what’s possible. Tell me a little and I’ll take it from there.

What are you interested in?
What’s your timeline?

I’ll get back to you within 24 hours.