Work

Clonestar Podcast

A Star Trek podcast that started as a passion project and grew into a community.

The Clonestar Podcast playing in Apple Podcasts on an iPhone, lying on an oak side table
Location
UK & Ireland
Sector
Podcast
Year
2023 to present
Services
Web & Digital, Branding, Graphics, Print

The client.

The Clonestar Podcast began as a passion project between Seosamh Hurley, the self proclaimed greatest fan of Star Trek: The Animated Series, and me, with my remarkable wealth of random Star Trek facts. I handle all of the design.

The challenge

The main challenge was making content that works for die hard fans and casual listeners alike.

What we did.

We widened the focus to include interviews, capturing the stories of people connected to Trek, directly or otherwise. That brought fresh perspectives to familiar ideas and much better conversations. By keeping the atmosphere welcoming, we set out to build a community where listeners enjoy a healthy debate and share their own thoughts.

On every screen.

The Clonestar Podcast website on a MacBook, on a round oak table in a bright room
clonestarpodcast.com: the brand at full size, with the latest episodes and the Patreon a click away.
The Clonestar Podcast website on an iPhone on an oak table: your next Trek starts here
The website puts the latest YouTube episodes and podcast feeds front and centre.
A Clonestar episode review on YouTube on a living room TV, with branded name cards for Mike and Jodi
Branded frames, name cards and episode artwork for every show on YouTube.

The brand.

I designed the whole identity: the logo, cover art, banners, YouTube graphics, platform icons and a family of emblems for the Patreon tiers.

Everything shares the same deep space backdrop and the broken ring that runs through the logo, so any piece reads as Clonestar straight away, whether it’s a thumbnail on a phone or a screen in a convention hall.

The identity.

The Clonestar Podcast banner: the three hosts giving the Vulcan salute beside the logo, on a deep space background
The main banner, used across YouTube, social media and convention screens.
Clonestar Podcast cover art with the three hosts above the wordmark and platform icons
Cover art, built to stay readable at thumbnail size in every podcast app.
The Clonestar logo: a Starfleet style delta inside an open orbit ring
The mark: a delta inside an orbit ring that never quite closes.
Platform icons for Apple Podcasts, Spotify, YouTube and Patreon above eight coloured faction emblems, all in the same ring style
Platform icons and faction emblems, all drawn in the same broken ring style.
A Delta Quadrant Patreon tier box in deep space blue and green, held in two hands
The Patreon tiers as physical things: the Delta Quadrant box, for the top tier.
Banner for the Delta Quadrant Patreon tier in green
Patreon tiers are named after quadrants of the galaxy, each with its own colour and emblem.
Banner for the Beta Quadrant Patreon tier in red
The Beta Quadrant tier, in Klingon red.
The result

Clonestar has grown beyond what we expected into a much loved platform for a loyal audience. It’s a space for healthy discussion and friendly disagreement, and a refuge from some of the more divisive corners of the internet.

Visit clonestarpodcast.com
The Good Homecare Co. homepage on a Studio Display at dusk: Your home, looked after properly
Next projectThe Good Homecare Co.A new name, a search-led website and 2,500 online bookings for a family-run cleaning and repair firm.
Michael OvertonBased in Woking

Woking, Surrey

Independent studio
Working with clients worldwide

Mon–Fri, 9am to 5pm UK time
Calls in person or on video

Let’s talk about your project.

A new website, a complete rebrand, or just exploring what’s possible. Tell me a little and I’ll take it from there.

What are you interested in?
What’s your timeline?

I’ll get back to you within 24 hours.