The Garibaldi

A historic village pub, brought up to date without losing an ounce of its character.

Location: Knaphill, Surrey
Sector: Hospitality
Year: 2015 to present
Services: Web & Digital, Branding, Graphics, Print

Location: Knaphill, Surrey
Sector: Hospitality
Year: 2015 to present
Services: Web & Digital, Branding, Graphics, Print

The client.

The Garibaldi is a historic pub in the heart of Knaphill, Surrey, with a warm and welcoming atmosphere. Blending traditional charm with quality food and drink, it’s a favourite for locals and visitors alike, close to the Surrey countryside.

The challenge

The challenge was to keep The Garibaldi’s historic charm while making it feel right for a modern audience.

What I did.

I modernised the brand and built a cohesive, mobile first website, backed up with digital and print media and a social media strategy. Together they blend the pub’s rich history with a fresh edge.

The website had to look good and work well on every device, because that’s where people check menus and opening times. Traditional elements sit alongside contemporary design, and the new identity carries through consistent print and a targeted social strategy that speaks to regulars and brings in new faces.

On the wall, on the web and on the street.

A framed Tuesday curry night poster on a brick wall inside the pub, lit from above — The weekly promotions as a family of posters: one layout, one type system, a different plate each night.

A framed Thursday Gintastic poster on a brick wall, with the bar out of focus behind — Thursday is gin. The cannon sits on every one, half hidden in the photograph.

A framed Sunday roast poster on a brick wall beside a booth, two pints on the table — Sunday is the roast. The same cream panel and condensed type carry across the set.

The Garibaldi homepage on a laptop on an orange sofa: the pub at night, with bar and kitchen hours and tonight's event alongside — The homepage leads with the pub itself at night, then the two things people actually come for: whether it's open and when the kitchen stops.

The Garibaldi booking form open on an iPad resting on a tan sofa, with a calendar and time slots — Booking a table happens on the site, not on a third party page: party size, date, time and occasion in one pass.

The Garibaldi website on a phone lying on an oak table: open now until midnight, tonight's Burger Friday, and call, directions and book a table buttons — Mobile first, because that is where people check whether the kitchen is still open. Call, directions and booking sit under the thumb.

Social profiles that match the site, with the cannon as the avatar and the pub at night as the cover.

A hanging pub sign on a brick wall: the cannon, GARIBALDI, Knaphill, 134 High Street — The identity at street scale: cannon, wordmark and address on a hanging sign.

The result

The rebrand led to a clear rise in footfall and online engagement. The website became a key driver of visits, social grew the pub’s following, and feedback from regulars and newcomers alike showed The Garibaldi had kept its heritage while finding a modern identity.

Visit thegaribaldiknaphill.co.uk

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The Garibaldi

The client.

What I did.

On the wall, on the web and on the street.

Woking, Surrey

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