All work

Swimming Pools & Spa Solutions

A website that shows off the quality of the work, and brings in the enquiries to match.

The Swimming Pool & Spa Solutions website on an iPhone lying at the edge of a pool
Location
United Kingdom
Sector
Pool Contractor
Year
2017 to present
Services
Web & Digital, Branding, Graphics, Print

The client.

Swimming Pools & Spa Solutions is known for exceptional quality and service, backed by years of experience and a commitment to getting every detail right.

The challenge

The website needed to show off the quality of their work and get their brand values across clearly.

What I did.

I turned their vision into an online presence that reflects their commitment to quality. The site showcases their portfolio of pool and spa projects, and the design focuses on clarity, so visitors find what they need quickly.

Research into their audience and competitors shaped a layout built around visual storytelling. Responsive design and SEO make sure it performs on every device and in search.

From the website to the van.

The SPS homepage on a MacBook: Exceptional Pools, Unmatched Expertise, over an underwater photo
The homepage leads with the work itself: exceptional pools, built to last.
A laptop on the edge of a swimming pool showing the SPS website
Designed to feel as clean and clear as the pools they build.
The SPS project gallery on an iPhone held against a navy slatted wall
A project gallery that lets the finished pools do the talking.
A card with a pool photo and the SPS logo, with placeholder text and buttons
The SPS mark, with its three waves, carried into every template.
The SPS logo painted large on a navy wall in an underground car park
Big, bold signage in the brand navy.
A white SPS van with the logo, phone number, website and email on the side
Van livery that turns every job into an advert.
The result

The new website brought a clear increase in engagement and enquiries, and more of them turned into clients. With a modern look and simple navigation, they can now present their projects with confidence, and the feedback from them and their customers has been overwhelmingly positive.

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Michael OvertonBased in Woking

Woking, Surrey

Independent studio
Working with clients worldwide

Mon–Fri, 9am to 5pm UK time
Calls in person or on video

Let’s talk about your project.

A new website, a complete rebrand, or just exploring what’s possible. Tell me a little and I’ll take it from there.

What are you interested in?
What’s your timeline?

I’ll get back to you within 24 hours.