Michael Overton
All work

Silk & Reed

A brand and website as elegant as the arrangements themselves.

A pale sage Silk & Reed gift box on dark wet decking, surrounded by rain covered leaves
Location
United Kingdom
Sector
Interior Design
Year
2024
Services
Web Design, Branding

The client.

Silk & Reed create bespoke artificial flower arrangements for homes and businesses, using only the finest silk flowers for a lifelike, premium finish. The beauty of fresh flowers, without the upkeep.

What I did.

Silk & Reed asked me for a brand and website that reflect their blend of beauty and craftsmanship. The goal was a space where customers could explore their arrangements and greenery for the home, the office or special events.

I focused on a sophisticated, easy to use site that matches their ethos of timeless elegance.

Elegance in bloom.

The Silk & Reed homepage on a laptop: Elegance In Bloom over a large green arrangement
The homepage leads with the arrangements themselves.
A black Silk & Reed mailer box with a sage base and a delivery label
Premium silk flowers, delivered in packaging that feels like a gift.
A cream Silk & Reed business card resting on dark volcanic rocks beside green leaves
Business cards on textured stock, carrying the Elegance In Bloom line.
A sage Silk & Reed tote bag carried over the shoulder among ferns
A tote in the soft sage of the brand palette.
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Michael OvertonBased in Woking

Woking, Surrey

Independent studio
Working with clients worldwide

Mon–Fri, 9am to 5pm UK time
Calls in person or on video

Book a 15-minute callSee the work

Let’s talk about your project.

A new website, a complete rebrand, or just exploring what’s possible. Tell me a little and I’ll take it from there.

What are you interested in?
What’s your timeline?

I’ll get back to you within 24 hours.