Deavesons Jewellers

An online shop and lead generation for a family run jewellers, and a 200% rise in five star reviews.

A Deavesons product page for a Clogau Tree of Life bracelet on a smartphone, held with a stylus

Location: Cambridgeshire
Sector: Jewellery
Year: 2024 to present
Services: Web Design, Graphics, Print

The client.

Deavesons was founded to offer unique, high quality and reliable service in store and online. They’re still a family run business: Keith the goldsmith, his wife Leissa and daughter Kirstie, in their Cambridgeshire shop with a knowledgeable team around them.

The challenge

The goal was to drive high value restoration work through targeted lead generation, while transforming the online shopping experience at the same time.

What I did.

I built an immersive, easy to use platform that shows off their bespoke services and makes the whole customer journey smoother. Combined with targeted marketing, it lifts the brand’s digital presence and opens up revenue across both restoration and e-commerce.

In store, online and in print.

The Deavesons bespoke jewellery page open on a laptop resting on a curved wooden bench — The bespoke page, where customers start designing their own piece with the goldsmith.

The Deavesons Clogau collection page on an iPad, with product filters and prices — Brand collections like Clogau, with filters by product type and material.

The Deavesons checkout on a laptop, showing the cart total and payment options — A clean checkout that gets customers from basket to paid without any fuss.

A printed Deavesons brochure with the Huntingdon shop front on the cover — And in print, a brochure with the shop front on the cover.

The result

The new platform and lead generation campaigns brought immediate online sales, while a flood of enquiries for bespoke repairs and restoration drove significant revenue growth. Google five star reviews went up by 200%.

More five star Google reviews: 200%

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Deavesons Jewellers

The client.

What I did.

In store, online and in print.

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