Curriculum vitae · Woking, Surrey
Michael Overton.
Designer and developer · Web, brand and e-commerceSixteen years of designing and building websites, brands and online stores, the last five running digital marketing and e-commerce in-house for a group of golf technology brands. I’m as comfortable in analytics and A/B tests as I am in Illustrator, I look after the servers my work runs on, and I’m happiest owning a job from first sketch to the years after launch.
Experience
Where I’ve worked.
Digital Marketing Executive · Optimum Golf Technologies
May 2021 – now · Guildford- Run the websites, online stores, email and social media for Foresight Sports Europe and Bushnell Golf Europe.
- Redesigned the online store; e-commerce sales up 60%.
- Built landing pages that took conversion from 0.2% to over 8%.
- Use Google Analytics, A/B tests and user behaviour to decide what changes next.
- Plan campaigns across channels and keep both brands consistent everywhere they appear.
Marketing & E-Commerce Executive · Albion Computers PLC / iStore
Mar 2019 – May 2021 · London- Redesigned the website and its SEO; e-commerce revenue up 260%.
- Designed and built a new e-commerce platform, named Apple EMEA’s No.1 Premium Reseller website for design and customer experience (2020).
- Negotiated partnerships with distributors and finance companies, bringing in Klarna, which took £1.2M+ in its first year.
- Ran digital marketing across social, paid advertising and in-store promotion.
Freelance Designer & Developer · overton.cloud
Feb 2010 – now · Woking- Websites, brands and hosting for small businesses, from the first sketch to going live and the years after.
- Design and build in Next.js and WordPress (Elementor, WooCommerce); host and look after client sites on servers I manage.
- Brand identities, print, graphics and video that match the business, not the designer.
Skills
What I work with.
- Web design & build
- Next.js, Tailwind, WordPress, Elementor, HTML, CSS
- Branding & print
- Affinity Designer, Photo and Publisher; Adobe Photoshop, Illustrator, InDesign
- E-commerce & conversion
- WooCommerce, Google Analytics, A/B testing
- Marketing & growth
- SEO, PPC, social, email campaigns, SEMrush, HubSpot
- Hosting & systems
- Linux servers, cloud hosting, macOS and iOS support, Microsoft 365
- Multimedia
- Video editing, music production, podcast production
- AI in the workflow
- Claude and Claude Code for development, copy and research; ChatGPT alongside, to ship faster without skipping the thinking
Education
Where I learnt it.
- East Surrey College · Higher National Diploma, Level 5
- Distinctions and merits
- East Surrey College · National Diploma, Level 3, Music Technology
- Merit
- Priory C of E Secondary School
- GCSEs, five at A–C
Certifications
On paper.
- Apple Certified
- iOS Technician · Support Professional (10.11–10.14) · Mac Technician · Service Fundamentals
- Apple Retail Management
- Levels 1, 2 and 3
- Semrush
- Backlink Management · Local SEO · SEO Toolkit
- HubSpot Academy
- SEO · Content Marketing · Social Media · Email Marketing · Digital Marketing
Outside work
The same thing, on paperTwo pages, A4, ready to print.
Download the PDF