Michael Overton
Curriculum vitae · Woking, Surrey

Michael Overton.

Designer and developer · Web, brand and e-commerceSixteen years of designing and building websites, brands and online stores, the last five running digital marketing and e-commerce in-house for a group of golf technology brands. I’m as comfortable in analytics and A/B tests as I am in Illustrator, I look after the servers my work runs on, and I’m happiest owning a job from first sketch to the years after launch.

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Michael Overton
Experience

Where I’ve worked.

Digital Marketing Executive · Optimum Golf Technologies

May 2021 – now · Guildford
  • Run the websites, online stores, email and social media for Foresight Sports Europe and Bushnell Golf Europe.
  • Redesigned the online store; e-commerce sales up 60%.
  • Built landing pages that took conversion from 0.2% to over 8%.
  • Use Google Analytics, A/B tests and user behaviour to decide what changes next.
  • Plan campaigns across channels and keep both brands consistent everywhere they appear.

Marketing & E-Commerce Executive · Albion Computers PLC / iStore

Mar 2019 – May 2021 · London
  • Redesigned the website and its SEO; e-commerce revenue up 260%.
  • Designed and built a new e-commerce platform, named Apple EMEA’s No.1 Premium Reseller website for design and customer experience (2020).
  • Negotiated partnerships with distributors and finance companies, bringing in Klarna, which took £1.2M+ in its first year.
  • Ran digital marketing across social, paid advertising and in-store promotion.

Freelance Designer & Developer · overton.cloud

Feb 2010 – now · Woking
  • Websites, brands and hosting for small businesses, from the first sketch to going live and the years after.
  • Design and build in Next.js and WordPress (Elementor, WooCommerce); host and look after client sites on servers I manage.
  • Brand identities, print, graphics and video that match the business, not the designer.
Skills

What I work with.

Web design & build
Next.js, Tailwind, WordPress, Elementor, HTML, CSS
Branding & print
Affinity Designer, Photo and Publisher; Adobe Photoshop, Illustrator, InDesign
E-commerce & conversion
WooCommerce, Google Analytics, A/B testing
Marketing & growth
SEO, PPC, social, email campaigns, SEMrush, HubSpot
Hosting & systems
Linux servers, cloud hosting, macOS and iOS support, Microsoft 365
Multimedia
Video editing, music production, podcast production
AI in the workflow
Claude and Claude Code for development, copy and research; ChatGPT alongside, to ship faster without skipping the thinking
Education

Where I learnt it.

East Surrey College · Higher National Diploma, Level 5
Distinctions and merits
East Surrey College · National Diploma, Level 3, Music Technology
Merit
Priory C of E Secondary School
GCSEs, five at A–C
Certifications

On paper.

Apple Certified
iOS Technician · Support Professional (10.11–10.14) · Mac Technician · Service Fundamentals
Apple Retail Management
Levels 1, 2 and 3
Semrush
Backlink Management · Local SEO · SEO Toolkit
HubSpot Academy
SEO · Content Marketing · Social Media · Email Marketing · Digital Marketing
Outside work

The rest of the time.

PodcastThe Clonestar PodcastCo-host and producer of a Star Trek podcast: editing, graphics, branding and the website.Side projectLCARS WorkshopStar Trek LCARS-style wallpapers and interface art, with a new free wallpaper every week.

References available on request.

The same thing, on paperTwo pages, A4, ready to print.
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