2017 – 2021


Marketing and E-Commerce


Web, Branding, Email, Campagns


iStore are an Apple Premium Reseller and Apple Premium Service Provider. They have over 35 years experience in supplying and supporting Apple technology.

My Role

As an Marketing & E-Commerce Executive i was responsible for driving online e-commerce sales using all available channels, including social media, online advertising, out-of-home advertising and in-store promotions. I would also plan and implement all of the social media campaigns while adhering to Apple’s brand identity rules

What Improved

In the year 2019 – 2020, the e-commerce side of the business has grown by 260% as a result of redesigning the e-commerce website, optimising for SEO and negotiating partnerships with our distributors and finance companies. Klarna was a success for me when I implemented it online.

The Results

Since joining, the conversion rate of the landing pages have gone from 0.2% to now over 5% and are increasing. E-commerce has also increased by over 270% since 2021.