Performance-driven Digital Marketing Services in Surrey
With a proven track record for game-changing results with digital marketing campaigns that captivate and convert.
Creative campaigns that cut-through
Getting noticed and remembered by the right people is a delicate art. It takes a deep understanding of your audience, an eye for design and compelling content to see targeted results.
I specialise in creative marketing campaigns, delivering eye-catching content for our clients across email and paid advertising. Our approach blends strategy and design, drawing on the artistic talent of our team and our in-house marketing expertise to produce campaigns that move the needle on the right business metrics.
Whether as a one-off or through a long-term partnership, LUNAR elevates brands to enhance visibility, drive deeper engagement and generate better quality leads.
What makes me sooo good at it…
From branded design and motion graphics videos to sector-specific social posts, I create digital marketing campaigns that connect with your customers and leave a lasting impact.
Emails & Workflows
As a digital marketing specialists we will collaborate to deliver email marketing services that range from conceptualisation and creative design to email copy & workflow management.
Social Media Management
What is digital marketing and why is it important for my business?
Digital marketing refers to promoting and advertising products or services using various online channels and strategies, such as search engines, social media, email marketing, and content marketing. It is important for businesses because it allows you to reach a wider audience, engage with potential customers, build brand awareness, increase website traffic, generate leads, and ultimately drive conversions and revenue. In today’s digital age, digital marketing is essential for staying competitive and reaching your target market effectively.
What digital marketing channels should I consider for my business?
The digital marketing channels you should consider for your business depend on your target audience, industry, and marketing goals. Some popular channels include:
- Search Engine Optimisation (SEO): Optimising your website to rank higher in search engine results and attract organic (non-paid) traffic.
- Pay-per-Click Advertising (PPC): Running paid ads on search engines and social media platforms, where you pay when users click on your ads.
- Social Media Marketing: Leveraging social media platforms (such as Facebook, Instagram, Twitter) to promote your brand, engage with your audience, and drive website traffic.
- Email Marketing: Sending targeted emails to your subscribers to nurture leads, build customer relationships, and drive conversions.
- Content Marketing: Creating and distributing valuable and relevant content (such as blog posts, videos, infographics) to attract and engage your audience, establish thought leadership, and drive website traffic.
- Influencer Marketing: Collaborating with influential individuals in your industry to promote your products or services to their followers.
How much does digital marketing cost?
The cost of marketing can vary depending on several factors, such as the scope of your campaigns, the platforms you use, your target audience, and the level of competition in your industry. It’s important to have a budget that aligns with your goals and to work with digital marketing professionals who can provide cost estimates based on your specific needs. Digital services can involve both fixed costs (such as campaign setup and content creation) and ongoing costs (such as advertising budgets or agency fees).
How can digital marketing help generate leads for my business?
Digital services can be highly effective in generating leads for your business:
- Content Marketing: By creating valuable content and offering it as gated resources (e.g., eBooks, whitepapers, webinars), you can capture leads through form submissions and email opt-ins.
- Pay-per-Click Advertising (PPC): Running targeted ads that lead users to dedicated landing pages with lead capture forms can generate leads directly.
- Social Media Advertising: Utilising lead generation forms on platforms like Facebook and LinkedIn to collect user information directly from the social media platform.
- Email Marketing: Nurturing leads through targeted email campaigns, offering valuable content, and personalised offers to encourage conversions.
What are some common digital marketing mistakes to avoid?
Dome common digital marketing mistakes to avoid include:
- Lack of Clear Goals: Failing to define specific, measurable goals for your digital marketing campaigns can result in ineffective strategies and difficulties in measuring success.
- Inconsistent Branding: Inconsistency in your brand’s messaging, visual identity, or tone of voice across different channels can lead to confusion and lack of recognition.
- Ignoring Analytics: Not regularly tracking and analysing the performance of your campaigns can prevent you from identifying areas for improvement and optimising your strategies.
- Neglecting Mobile Optimisation: With the increasing use of mobile devices, failing to optimise your website and marketing campaigns for mobile can result in poor user experience and missed opportunities.
- Overlooking Conversion Optimisation: Focusing solely on driving traffic without optimising your website and landing pages for conversions can lead to high bounce rates and low conversion rates.